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MARKETING
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consumer perceived value
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experiential consumption
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mobile phone marketing
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mobile phones
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Andrews, Lynda
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Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
-
2012
, experiential consumption and consumer perceived value. Keywords mobile phones,
mobile
phone
marketing
, consumer perceived value, Q …
Persistent link: https://www.econbiz.de/10009480457
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