Ghosh, Piyali; Tripathi, Vibhuti; Saini, Smit; Agrawal, … - In: International Journal of Services, Economics and Management 2 (2010) 2, pp. 121-136
, changing lifestyles and favourable demographic patterns. Having cemented its presence in metros and Tier I cities, retailers … are allured by opportunities in Tier II and III cities like low-cost real estate and shifting consumption patterns of … behaviour patterns of consumers within organised retail outlets of Allahabad, a Tier II city in India. Variables identified for …