Jamal, Ahmad; Sharifuddin, Juwaidah - In: Journal of Business Research 68 (2015) 5, pp. 933-941
This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture … show that perceived usefulness, vertical collectivism, horizontal collectivism and religiosity predict a significant amount … of variance in both types of intention. Specifically, perceived usefulness, vertical collectivism and religiosity have a …