Hendrikse, Hendrikse, G.W.J.; Jiang, Jiang, T. - Erasmus Research Institute of Management (ERIM), … - 2005
Plural form franchising is modeled from an incomplete contracting perspective. Complete franchising is the unique …, efficient governance structure only when the plural form externality is limited and the costs of investment are low for both … franchisee will invest. Finally, a plural form governance structure is the unique, efficient equilibrium in all other cases …