Wiid, Johannes A.; Cant, Michael C. - In: International Journal of Academic Research in Business … 5 (2015) 1, pp. 383-398
. People consuming sport events can be referred to as sport fans, someone who is enthusiastic about a particular sport, an … athlete or someone who is motivated to make the effort to attend a live sporting event. Research on sport consumption … motivation had led to the development of the Sport Fan Motivation Scale (SFMS), which consists of eight motives namely, eustress …