CUZOVIC, SRETEN; ?OR?E CUZOVIC - In: Perspectives of Innovation in Economics and Business (PIEB) 8 (2011) 2, pp. 41-44
The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers to the quality of a product. It means that a product should possess...