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~person:"Öhman, Niclas"
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Advertising effects
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Markenartikel
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Öhman, Niclas
Dahlén, Micael
70
Rosengren, Sara
27
Thorbjørnsen, Helge
12
Lange, Fredrik
9
Colliander, Jonas
6
Törn, Fredrik
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Modig, Erik
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Sjödin, Henrik
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Dahlen, Micael
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Eisend, Martin
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Friberg, Lars
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Liljedal, Karina T.
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Nilsson, Erik
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Åkestam, Nina
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Berg, Hanna
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Huh, Jisu
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Karsberg, John
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Laczniak, Russell N.
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Rust, Roland T.
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Smith, Terry
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Stewart, David W.
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Söderlund, Magnus
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Bard, Alexander
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Dahlen, Professor Micael
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Edenius, Mats
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Esmaeilzadeh, Mouna
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Essen, Christian von
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Fardost, Ashkan
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Felländer, Anna
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Fransen, Marieke L.
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Ism, Carin
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Ketelaar, Paul
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Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
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OLC EcoSci
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ECONIS (ZBW)
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Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
2
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
International journal of advertising : the quarterly …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009976365
Saved in:
3
Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008108971
Saved in:
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