//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Östberg, Claes"
~subject:"Leistungsbündel"
~subject:"Marketingtheorie"
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Leistungsbündel
Marketingtheorie
Pricing strategy
B-to-B-Marketing
1
Business-to-business marketing
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
1
Author
All
Östberg, Claes
Hinterhuber, Andreas
13
Kleinaltenkamp, Michael
11
Backhaus, Klaus
10
Ulaga, Wolfgang
10
Kowalkowski, Christian
9
Homburg, Christian
5
Jacob, Frank
5
Liozu, Stephan
5
Totzek, Dirk
5
Voeth, Markus
5
Gebauer, Heiko
4
Johnston, Wesley J.
4
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Netzer, Oded
4
Nordin, Fredrik
4
Snelgrove, Todd C.
4
Weiber, Rolf
4
Alavi, Sascha
3
Bertini, Marco
3
Claßen, Matthias
3
Diller, Hermann
3
Eggert, Andreas
3
Katrichis, Jerome M.
3
Kaya, Murat
3
Kindström, Daniel
3
Kropp, Eva
3
Kühlborn, Sven
3
Lilien, Gary L.
3
Murray, Chase
3
Raj, Ritwik
3
Reinartz, Werner J.
3
Schmitz, Christian
3
Sun, Lei
3
Woisetschläger, David
3
Özer, Özalp
3
Adamson, Brent
2
Ahlert, Dieter
2
Ansari, Asim
2
Backhaus, Christof
2
more ...
less ...
Published in...
All
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->