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~person:"Škare, Vatroslav"
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Škare, Vatroslav
Šerić, Maja
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Gil Saura, Irene
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How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
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