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~person:"Aaker, David A."
~person:"Bruhn, Manfred"
~subject:"Dienstleistungsmarketing"
~type_genre:"Book section"
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Die zunehmende Bedeutung von Dienstleistungsmarken
Bruhn, Manfred
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 213-225)
.
2001
Persistent link: https://www.econbiz.de/10001572317
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