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~person:"Aaker, Jennifer"
~subject:"Globalisierung"
~subject:"Kulturelle Identität"
~subject:"USA"
~type_genre:"Accompanied by computer file"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
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2009
Persistent link: https://www.econbiz.de/10003785277
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