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~person:"Aaker, Jennifer"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Reprint"
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Konsumentenverhalten
Brand
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Consumer behaviour
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Markenartikel
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Aaker, Jennifer
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Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
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2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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