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~person:"Aali, Samad"
~person:"Suh, Yong Gu"
~subject:"Attractiveness of alternatives"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Attractiveness of alternatives
Kundenzufriedenheit
Markenführung
Beziehungsmarketing
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Konsumentenverhalten
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Brand congruity
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Dienstleistungsqualität
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E-banking
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Ecommerce
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Electronic Banking
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Reference effect
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Aali, Samad
Suh, Yong Gu
Fastoso, Fernando
3
Moharana, Tapas Ranjan
3
Pradhan, Debasis
3
Cham Tat Huei
2
Chua, Bee-Lia
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Eugene Cheng-xi Aw
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Ashrafpour, Negar
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International journal of contemporary hospitality management
1
Journal of Islamic marketing
1
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ECONIS (ZBW)
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The prerequisites and consequences of customers’ online experience regarding the moderating role of brand
congruity
: evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
Saved in:
2
Multiple reference effects on restaurant evaluations : a cross-cultural study
Kim, Soyeon
;
Chung, Jae-eun
;
Suh, Yong Gu
- In:
International journal of contemporary hospitality management
28
(
2016
)
7
,
pp. 1441-1466
Persistent link: https://www.econbiz.de/10011596227
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