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~person:"Aarts, Pieter"
~person:"Aktas, Ramazan"
~person:"Buckley, Peter J."
~type_genre:"Case study"
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Search: subject_exact:"Multinationales Marketing"
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International marketing
5
Internationales Marketing
5
Multinationales Unternehmen
4
Transnational corporation
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Business model
2
China
2
Consumer behaviour
2
Flexibility
2
Flexibilität
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Aarts, Pieter
Aktas, Ramazan
Buckley, Peter J.
Zentes, Joachim
5
Doole, Isobel
3
Hollensen, Svend
3
Keegan, Warren J.
3
Lowe, Robin
3
Ahlert, Dieter
2
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2
Eckhardt, Giana M.
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2
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Salimäki, Markku
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Ahmed, Jashim Uddin
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Ainamo, Antti
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Albers, Sönke
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Almor, Tamar
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Cases on business and management in the MENA region : new trends and opportunities
1
E-marketing ; Vol. 3
1
Innovations in international business
1
Journal of international consumer marketing
1
Long range planning : LRP ; international journal of strategic management
1
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ECONIS (ZBW)
5
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Path to success : innovative managerial approach
Genis-Gruber, Ahu
;
Aktas, Ramazan
-
2012
Persistent link: https://www.econbiz.de/10009575097
Saved in:
2
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
3
Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.
;
Horn, Sierk
- In:
Innovations in international business
,
(pp. 358-385)
.
2012
Persistent link: https://www.econbiz.de/10009634255
Saved in:
4
Path to success : innovative managerial approach
Genis-Gruber, Ahu
;
Aktas, Ramazan
- In:
Cases on business and management in the MENA region : …
,
(pp. 99-114)
.
2011
Persistent link: https://www.econbiz.de/10009406275
Saved in:
5
Japanese multinational enterprises in China : successful adaptation of marketing strategies
Buckley, Peter J.
;
Horn, Sierk
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
4
,
pp. 495-517
Persistent link: https://www.econbiz.de/10003897281
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