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~person:"Abbasi, Amir Zaib"
~person:"Conduit, Jodie"
~type:"article"
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Beziehungsmarketing
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Abbasi, Amir Zaib
Conduit, Jodie
Rather, Raouf Ahmad
6
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Mandal, Santanu
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Parrey, Shakir Hussain
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Journal of service theory and practice : JSTP
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Journal of strategic marketing
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ECONIS (ZBW)
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SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
2
Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan
;
Conduit, Jodie
;
Bouzdine-Chameeva, …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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