Abdelkader, Ali Ahmed; Mohamed, Hossam Al- Din Fathy - In: International Journal of Customer Relationship … 8 (2017) 4, pp. 12-31
Customer switching resistance (CSR) is the highest level of loyalty because it means that a customer will be loyal and be sustained even if disruptions occur. This research aims to determine and analyze the determinants of brand trust and its relationship with customer switching resistance. To...