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~person:"Abdul Ghani, Mohammad Taufiq"
~person:"Dens, Nathalie"
~subject:"China"
~subject:"Delphi technique"
~subject:"Markenführung"
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China
Delphi technique
Markenführung
Consumer behaviour
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Abdul Ghani, Mohammad Taufiq
Dens, Nathalie
Kerr, Gayle
4
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Fu, Wenge
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Enlightening tourism : ET ; a pathmaking journal
1
Journal of electronic commerce research : JECR
1
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ECONIS (ZBW)
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The usability
of
i-suyyah : a mobile tourism application for arab tourists in malaysia
Wan Daud, Wan Ab Aziz
;
Abdul Ghani, Mohammad Taufiq
; …
- In:
Enlightening tourism : ET ; a pathmaking journal
11
(
2021
)
1
,
pp. 263-286
Persistent link: https://www.econbiz.de/10012583859
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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