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~person:"Abdullah Zawawi bin Haji Talib"
~person:"Sharma, Vikas"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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A systematic literature review on factors affecting customer engagement in mobile applications
Sobti, Naina
;
Sharma, Vikas
;
Khanna, Kirti
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 12-25)
.
2023
Persistent link: https://www.econbiz.de/10014287109
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