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~person:"Abedi, Vahideh Sadat"
~person:"Martí-Parreño, José"
~person:"Pepels, Werner"
~person:"Unger, Fritz"
~subject:"Kommunikationsstrategie"
~subject:"Theorie"
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Kommunikationsstrategie
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Advertising media
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Abedi, Vahideh Sadat
Martí-Parreño, José
Pepels, Werner
Unger, Fritz
Huber, Frank
4
Steffenhagen, Hartwig
4
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Journal of the Operational Research Society : OR
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ECONIS (ZBW)
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
2
Marketingkommunikation
Pepels, Werner
-
2011
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530
Saved in:
3
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
4
Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
)
-
2007
-
5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
Saved in:
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