//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Abedi, Vahideh Sadat"
~person:"Martí-Parreño, José"
~person:"Pepels, Werner"
~person:"Unger, Fritz"
~subject:"Mediaplanung"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemedium"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Mediaplanung
Theorie
Advertising media
12
Werbeträger
12
Advertising planning
8
Werbeplanung
8
Kommunikation
4
Marketing
4
Werbung
4
Advertising
3
Consumer behaviour
3
Konsumentenverhalten
3
Marketing management
3
Marketingmanagement
3
Theory
3
Unternehmen
3
Advertising effects
2
Communication
2
Communication media
2
Kommunikationsmedien
2
Target group
2
Werbewirkung
2
Zielgruppe
2
Anzeigenwerbung
1
B-to-B-Marketing
1
Brand management
1
Business-to-business marketing
1
Computerspiel
1
Internet marketing
1
Kommunikationsstrategie
1
Markenführung
1
Market research
1
Marketing-Mix
1
Marketinginstrument
1
Marktforschung
1
Marktkommunikation
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Public relations
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
4
Article
1
Type of publication (narrower categories)
All
Lehrbuch
2
Textbook
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
4
English
1
Author
All
Abedi, Vahideh Sadat
Martí-Parreño, José
Pepels, Werner
Unger, Fritz
Huber, Frank
4
Steffenhagen, Hartwig
4
Katz, Helen E.
3
Böcker, Franz
2
Gierl, Heribert
2
Gärtner, Sandra
2
Kircher, Heike
2
Matthes, Isabel
2
Meyer, Frederik
2
Streich, Michael
2
Anand, Bharat N.
1
Bauer, Hans H.
1
Blakeman, Robyn
1
Bogs, Nicolas W.
1
Brasel, S. Adam
1
Dukes, Anthony
1
Durante, Nadia-Vittoria
1
Edell, Julie A.
1
Eliaz, Kfir
1
Esch, Franz-Rudolf
1
Fischer, Marc
1
Fischer, Peter
1
Gabrys, Enrico
1
Gabszewicz, Jean Jaskold
1
Gensch, Dennis H.
1
Gröppel-Klein, Andrea
1
Grüblbauer, Johanna
1
Heimbach, Petja
1
Johannsen, Nicolai
1
Jugenheimer, Donald W.
1
Kammerzelt, Helmut
1
Keller, Kevin Lane
1
Kelley, Larry D.
1
Klein, Benjamin
1
Korff-Sage, Kirsten
1
Krafft, Manfred
1
Kruse, Jörn
1
more ...
less ...
Institution
All
Duncker & Humblot
2
Published in...
All
Journal of the Operational Research Society : OR
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Grundlagen der Mediaplanung
Pepels, Werner
-
2023
Persistent link: https://www.econbiz.de/10014308126
Saved in:
2
Grundzüge der Markt- und Unternehmenskommunikation : Wirtschaftsskripte
Pepels, Werner
-
2017
Persistent link: https://www.econbiz.de/10014012791
Saved in:
3
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
4
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
5
Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
)
-
2007
-
5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->