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~person:"Abhishek, Vibhanshu"
~person:"Bart, Yakov"
~subject:"Consumer behaviour"
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Abhishek, Vibhanshu
Bart, Yakov
Kannan, P. K.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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