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~person:"Abi-Rafeh, Rossi"
~person:"Bauer, Hans H."
~person:"Dhar, Sanjay K."
~subject:"Advertising effects"
~subject:"TV advertising"
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Advertising effects
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Abi-Rafeh, Rossi
Bauer, Hans H.
Dhar, Sanjay K.
Eisenberg, Matthew
7
Avery, Rosemary J.
6
Cawley, John
3
Cawley, John H.
3
Baek, Tae
2
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2
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2
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1
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1
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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The effects of sin taxes and advertising restrictions in a dynamic equilibrium
Abi-Rafeh, Rossi
;
Dubois, Pierre
;
Griffith, Rachel
; …
-
2023
Persistent link: https://www.econbiz.de/10014380966
Saved in:
2
Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
Saved in:
3
Werbung und ihre Wirkung auf die Tabaknachfrage : eine Übersicht der theoretischen und empirischen Literatur
Bauer, Hans H.
;
Moch, Dietmar
-
2000
Persistent link: https://www.econbiz.de/10001637576
Saved in:
4
Der Einfluß von Werbebeschränkungen auf den Tabakkonsum : empirische Befunde und Erklärungsansätze für ihre Fehlwirkung
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416553
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