Aslani, Alireza; Aboutorab, Hamed; Nazari, Mohsen - In: International Journal of Business Analytics (IJBAN) 5 (2018) 3, pp. 52-66
This chapter describes how in today's competitive world, the survival of businesses is highly dependent on satisfying the customers and responding to their demands. The furniture industry is one of the markets that consists high level of competition and customers in different groups. The...