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~person:"Acharya, Manaswini"
~person:"Anido Freire, N."
~person:"Schütz, Petra"
~source:"econis"
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Acharya, Manaswini
Anido Freire, N.
Schütz, Petra
Liu, Kecheng
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Journal of advertising research
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Journal of retailing and consumer services
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ECONIS (ZBW)
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An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
2
Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de
;
Anido Freire, N.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
Saved in:
3
Die Macht der Marken : Geschichte und Gegenwart
Schütz, Petra
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001706434
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