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~person:"Acikgoz, Fulya"
~source:"econis"
~type_genre:"Bibliography"
~type_genre:"Book section"
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Sport marketing in a global environment : strategic perspectives
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ECONIS (ZBW)
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Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
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