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~person:"Acito, Frank"
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Acito, Frank
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Marketing and sales : strategic alignment and functional
implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
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Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
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pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
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