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Readers' responses to product+ strategies of print media brands : increasing readership or commoditization of print media?
Bulck, Hilde van den
;
Tambuyzer, Sil
;
Ackx, Stef
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10009127896
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