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~person:"Adamson, Brent"
~person:"Brennan, Ross"
~person:"Jacob, Frank"
~person:"Lindgreen, Adam"
~person:"Terho, Harri"
~subject:"Marktforschung"
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Search: subject_exact:"B-to-B-Marketing"
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Marktforschung
B-to-B-Marketing
63
Business-to-business marketing
63
Lieferantenmanagement
23
Supplier relationship management
23
Marketingmanagement
16
Marketing management
15
Selling
15
Verkauf
15
Beziehungsmarketing
14
Relationship marketing
14
Business-to-Business-Marketing
10
Marketing
10
Salespeople
10
Verkaufspersonal
10
Betriebliche Wertschöpfung
9
Value creation
9
Marketing theory
8
Marketingtheorie
8
Beschaffung
7
Bibliometrics
7
Bibliometrie
7
Bundling strategy
7
Leistungsbündel
7
Procurement
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Kundenmanagement
6
Market research
6
Customer value
5
Deutschland
5
Germany
5
Kundenorientierung
5
Kundenwert
5
Theory
4
B2B
3
Customer integration
3
Direktmarketing
3
Erfolgsfaktor
3
Kundenintegration
3
Sales
3
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Adamson, Brent
Brennan, Ross
Jacob, Frank
Lindgreen, Adam
Terho, Harri
Alexander, Ralph S.
4
Cross, James S.
4
Di Benedetto, C. Anthony
3
Hill, Richard M.
3
Backhaus, Klaus
2
Block, Tamara S.
2
Geersbro, Jens
2
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2
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2
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2
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2
LaPlaca, Peter J.
2
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2
McNeil, Ruth
2
Möller, K. E. Kristian
2
Thornton, Sabrina C.
2
Tzempelikos, Nektarios
2
Wilson, Hugh
2
Albers, S.
1
Albers, Sönke
1
Barner-Rasmussen, Wilhelm
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Fundamentals of business-to-business marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
2
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
3
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
4
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
5
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
6
Marktdynamik und Marketingforschung im Business-to-Business-Bereich
Kleinaltenkamp, Michael
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 235-259)
.
1998
Persistent link: https://www.econbiz.de/10001301054
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