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~person:"Adamson, Brent"
~person:"Cova, Bernard"
~person:"Jacob, Frank"
~person:"Terho, Harri"
~subject:"Sales"
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B-to-B-Marketing
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Business-to-business marketing
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Adamson, Brent
Cova, Bernard
Jacob, Frank
Terho, Harri
Martin, Jennifer S.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
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ECONIS (ZBW)
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Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
3
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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