//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Adamson, Brent"
~person:"Jacob, Frank"
~person:"Terho, Harri"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
B-to-B-Marketing
34
Business-to-business marketing
34
Selling
15
Verkauf
15
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
11
Salespeople
10
Verkaufspersonal
10
Marketingmanagement
9
Marketing management
8
Bundling strategy
7
Leistungsbündel
7
Beschaffung
6
Procurement
6
Betriebliche Wertschöpfung
5
Kundenorientierung
5
Value creation
5
Customer value
4
Deutschland
4
Germany
4
Kundenwert
4
B2B
3
Business-to-Business-Marketing
3
Customer integration
3
Direktmarketing
3
Erfolgsfaktor
3
Kundenintegration
3
Kundenmanagement
3
Sales
3
Success factor
3
Theorie
3
Theory
3
00.09.1995
2
Consumer behaviour
2
Dienstleistungsmanagement
2
Dienstleistungsmarketing
2
Group decision-making
2
Gruppenentscheidung
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Aufsatzsammlung
2
Konferenzschrift
2
Collection of articles of several authors
1
Conference proceedings
1
Guidebook
1
Ratgeber
1
Sammelwerk
1
more ...
less ...
Language
All
English
9
German
2
Author
All
Adamson, Brent
Jacob, Frank
Terho, Harri
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Schwepker, Charles H. <Jr.>
6
Andersen, Poul Houman
5
Casidy, Riza
5
Good, Megan C.
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Kumar, V.
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Grewal, Dhruv
4
Homburg, Christian
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Falkenreck, Christine
3
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Springer eBook Collection / Business and Economics
1
Source
All
ECONIS (ZBW)
11
Showing
11
-
11
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->