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~person:"Adamson, Brent"
~person:"Plinke, Wulff"
~subject:"Betriebliche Wertschöpfung"
~subject:"Procurement"
~subject:"Vertrieb"
~type_genre:"Collection of articles of several authors"
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Betriebliche Wertschöpfung
Procurement
Vertrieb
B-to-B-Marketing
5
Business-to-business marketing
5
Investitionsgütermarketing
5
Lieferantenmanagement
3
Marketingmanagement
3
Supplier relationship management
3
Theorie
3
Theory
3
Beziehungsmanagement
2
Marketing management
2
Physical distribution
2
Angebotsbearbeitung
1
Auftragsabwicklung
1
Beschaffung
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Competitive strategy
1
Contract
1
Customer service
1
Direktmarketing
1
Financial Engineering
1
Financial engineering
1
Inter-firm cooperation
1
International marketing
1
Internationales Marketing
1
Kundenmanagement
1
Kundenservice
1
Market segmentation
1
Marktsegmentierung
1
Negotiation techniques
1
Order processing
1
Preismanagement
1
Pricing strategy
1
Product management
1
Produktmanagement
1
Project management
1
Projektmanagement
1
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Book / Working Paper
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Collection of articles of several authors
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Sammelwerk
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3
Article in journal
2
Aufsatz in Zeitschrift
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German
3
English
1
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Adamson, Brent
Plinke, Wulff
Kleinaltenkamp, Michael
12
Fließ, Sabine
2
Jacob, Frank
2
Andersson, Per
1
Backhaus, Klaus
1
Cravens, David W.
1
Ehret, Michael
1
Ellis, Nick
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Geiger, Ingmar
1
Haase, Michaela
1
Hinterhuber, Andreas
1
Kilian, Dietmar
1
Lindgreen, Adam
1
Mirski, Peter
1
Pressey, Andrew
1
Sheth, Jagdish N.
1
Snelgrove, Todd C.
1
Tadajewski, Mark
1
Thomas, Robert J.
1
Tunisini, Annalisa
1
Wind, Yoram
1
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Springer-Verlag GmbH
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Technischer Vertrieb
3
Engineering online library
1
Springer texts in business and economics
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ECONIS (ZBW)
4
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1
Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014011226
Saved in:
2
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
4
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
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