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~person:"Adefulu, Adesoga"
~person:"Freebairn, John William"
~subject:"Advertising"
~type_genre:"Arbeitspapier"
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Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Alston, Julian Mark
(
contributor
); …
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2000
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001520917
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