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~person:"Adena, Maja"
~person:"Choi, Jungsil"
~type:"article"
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Search: subject_exact:"Charitable organization"
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Charitable organization
4
Fundraising
4
Gemeinnützige Organisation
4
Advertising effects
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Charity
3
Experiment
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Werbewirkung
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Wohltätigkeit
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Altruism
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Altruismus
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Charitable giving
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Consumer behaviour
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Emotion
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Konsumentenverhalten
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Charity appeals
1
Color psychology
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Confidence
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Donations
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Emotions
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Motivation
1
Nonprofit certification
1
Nonprofit organization
1
Nonprofit-Organisation
1
Persuasion knowledge
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Prosocial behavior
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Psychology of advertising
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Regulation
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Regulatory focus
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Regulierung
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Sadness
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Skepticism
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Social behaviour
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Standardisierung
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Standardization
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Adena, Maja
Choi, Jungsil
Bennett, Roger
13
Hyndman, Noel
8
Chapman, Cassandra M.
6
Connolly, Ciaran
6
Cordery, Carolyn
6
Filo, Kevin
6
McConville, Danielle
5
Andreoni, James
4
Chad, Paul
4
Eckel, Catherine C.
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Louis, Winnifred R.
4
Masser, Barbara M.
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Meyer, Dirk
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Morgan, Gareth G.
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Wohlfahrt, Norbert
4
Wymer, Walter
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Backhaus-Maul, Holger
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Dhanani, Alpa
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Erlandsson, Arvid
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Ford, John B.
3
Grossman, Philip Johnson
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Hüttemann, Rainer
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Inoue, Yuhei
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Kashif, Muhammad
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Kasri, Rahmatina Awaliah
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List, John A.
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McGregor-Lowndes, Myles
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Merchant, Altaf
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Payne, Ana Abigail
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Rutherford, Alasdair C.
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Schick, Stefan
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Schmid, Hillel
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Singh, Surendra N.
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Västfjäll, Daniel
3
Xu, Jie
3
Yasmin, Sofia
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Yoon, Sukki
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic behavior & organization : JEBO
1
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ECONIS (ZBW)
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How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
2
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
3
Quality certification for nonprofits, charitable giving, and donor's trust : experimental evidence
Adena, Maja
;
Alizade, Jeyhun
;
Bohner, Frauke
;
Harke, Julian
- In:
Journal of economic behavior & organization : JEBO
159
(
2019
),
pp. 75-100
Persistent link: https://www.econbiz.de/10012138801
Saved in:
4
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Saved in:
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