//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Adeola, Ogechi"
~person:"Esch, Franz-Rudolf"
~person:"Hinson, Robert"
~person:"Kitchen, Philip J."
~subject:"Konsumentenverhalten"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
~subject:"Öffentlichkeitsarbeit"
~subject:"Öko-Marketing"
~type_genre:"Bibliografie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Unternehmenserfolg
Werbung
Öffentlichkeitsarbeit
Öko-Marketing
Kommunikation
2
Marketing management
2
Marketingmanagement
2
Advertising
1
Communication
1
Marketing
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Bibliografie
Aufsatzsammlung
15
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
6
Book section
6
Handbook
5
Handbuch
5
Collection of articles of several authors
4
Hochschulschrift
4
Sammelwerk
4
Systematic review
2
Thesis
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
English
1
Author
All
Adeola, Ogechi
Esch, Franz-Rudolf
Hinson, Robert
Kitchen, Philip J.
Hackley, Christopher E.
2
Baack, Donald
1
Clow, Kenneth E.
1
Geuens, Maggie
1
Pelsmacker, Patrick de
1
Van den Bergh, Joeri
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A reader in marketing communications
Kitchen, Philip J.
(
ed.
)
-
2005
-
1. publ.
Persistent link: https://www.econbiz.de/10013488424
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->