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~person:"Adjei, Mavis T."
~subject:"Online-Handel"
~subject:"Online-Marketing"
~subject:"Review accuracy"
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Online-Handel
Online-Marketing
Review accuracy
Social Web
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Social web
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Consumer behaviour
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4
Online retailing
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Amazon.com Inc.
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Customer online reviews
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Marketingmanagement
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Adjei, Mavis T.
Dwivedi, Yogesh Kumar
19
Law, Chun Hung Roberts
18
Hajli, Nick
17
Filieri, Raffaele
14
Ozuem, Wilson
14
Loureiro, Sandra Maria Correia
13
Rita, Paulo
13
Harrigan, Paul
12
Hollebeek, Linda D.
12
Kreutzer, Ralf T.
12
Karjaluoto, Heikki
11
Martínez-López, Francisco J.
11
Sabatini, Fabio
11
Schweidel, David A.
11
Scott, David Meerman
11
Tan, Yong
11
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Stephen, Andrew T.
10
Thaichon, Park
10
Choi, Yung Kyun
9
Hong, Yili
9
Liang, Sai
9
Rana, Nripendra P.
9
Schivinski, Bruno
9
Ye, Qiang
9
Akram, Umair
8
Fogel, Joshua
8
Gretzel, Ulrike
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Qiu, Liangfei
8
Seo, Yuri
8
Skiera, Bernd
8
Yoon, Sukki
8
Adeola, Ogechi
7
Bilgihan, Anil
7
Bowen, Gordon
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Camilleri, Mark Anthony
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Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
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ECONIS (ZBW)
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1
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
2
The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.
;
Nowlin, Edward L.
;
Ang, Tyson
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
Saved in:
3
Enhancing relationships with customers through online brand communities
Adjei, Mavis T.
;
Noble, Charles H.
;
Noble, Stephanie M.
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 22-24
Persistent link: https://www.econbiz.de/10009567587
Saved in:
4
The influence of C2C communications in online brand communities on customer purchase behavior
Adjei, Mavis T.
;
Noble, Stephanie M.
;
Noble, Charles H.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 634-653
Persistent link: https://www.econbiz.de/10008747764
Saved in:
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