Adrian, Micu; Irina, Susanu; Nicoleta, Cristache - In: Ovidius University Annals, Economic Sciences Series XI (2011) 2, pp. 770-777
Tourism brand is an important part in promoting a destination, which aims for a central area distinguished from other destinations with similar profile. The distinction is often performed through the concept of singularity, creating the perception in the mind of the tourist, a market perception...