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~person:"Afonso, António"
~person:"Homburg, Christian"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
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Consumer behaviour
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56
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German
12
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Afonso, António
Homburg, Christian
Han, Heesup
93
Mattila, Anna S.
77
Loureiro, Sandra Maria Correia
47
Jang, Soocheong
46
Phau, Ian
45
Hollebeek, Linda D.
39
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38
Wiedmann, Klaus-Peter
37
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35
Khare, Arpita
35
Walsh, Gianfranco
35
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34
Dwivedi, Yogesh Kumar
31
Ko, Eunju
30
Bagozzi, Richard P.
29
Hyun, Sunghyup Sean
29
Vrontis, Demetris
29
Wu, Luorong
29
Sarkar, Abhigyan
28
Pelsmacker, Patrick de
27
Septianto, Felix
27
Wong, IpKin Anthony
27
Bauer, Hans H.
26
Bilgihan, Anil
26
Hanks, Lydia
26
Kumar, V.
26
Melewar, T. C.
26
Diamantopoulos, Adamantios
25
Rahman, Zillur
25
Funk, Daniel C.
24
Ko, Yong Jae
24
Line, Nathaniel D.
24
Prentice, Catherine
24
Verhoef, Peter C.
24
Balaji, M. S.
23
Japutra, Arnold
23
Kim, Woo Gon
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McDonald, Heath
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Paul, Justin
23
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Wissenschaftliche Hochschule für Unternehmensführung
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Journal of the Academy of Marketing Science
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Die Betriebswirtschaft : DBW
3
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
21
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1
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10
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21
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1
Customer satisfaction and elapsed time since purchase as drivers of price
knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
2
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
4
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
5
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
6
Die Erschließung von Kundenpotenzialen durch cross-selling : konzeptionelle Grundlagen und empirische Ergebnisse
Homburg, Christian
;
Schäfer, Heiko
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10001655219
Saved in:
7
Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian
-
1994
Persistent link: https://www.econbiz.de/10000922665
Saved in:
8
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
9
How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian
;
Fürst, Andreas
-
2005
Persistent link: https://www.econbiz.de/10002897805
Saved in:
10
Messung von Kundenzufriedenheit in Industriegüterunternehmen : die Stimme der Praxis
Homburg, Christian
;
Rudolph, Bernd
;
Pohl, Markus
-
1995
Persistent link: https://www.econbiz.de/10000917722
Saved in:
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