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~person:"Agante, Loise"
~person:"Baek, Tae Hyun"
~person:"Choi, Yung Kyun"
~person:"Smit, Edith G."
~subject:"Asien"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand image
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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