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~person:"Agante, Loise"
~person:"Baek, Tae Hyun"
~person:"Smit, Edith G."
~subject:"Eigentümerstruktur"
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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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