Goswami, Dipanjan; Boon-Itt, Sakun; Jain, Neera; … - In: International Journal of Pharmaceutical and Healthcare … 10 (2016) 1, pp. 75-103
. This paper predicts doctors’ prescribing intentions based on communication relationship among factors for late entrant …. Originality/value A late entrant may lose its dominant market share to alternate brands from other suppliers due to communication …