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~person:"Agarwal, Kirti"
~person:"Das, Gopal"
~subject:"Brand management"
~subject:"Relationship marketing"
~subject:"Sales promotion"
~subject:"Verkaufsförderung"
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Brand management
Relationship marketing
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Verkaufsförderung
Beziehungsmarketing
3
Consumer behaviour
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3
attitudinal loyalty
3
Einzelhandel
2
Retail trade
2
behavioural loyalty
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Automotive industry
1
Brand
1
Brand image
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Brand loyalty
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Corporate reputation
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Customer retention
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Firmenimage
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Gender
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Markenartikel
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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automobile sector
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bahavioural loyalty
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brand loyalty
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brand preference
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gender
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impulsiveness
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personality
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Agarwal, Kirti
Das, Gopal
Izogo, Ernest Emeka
2
Kharouf, Husni
2
Li, Tilo
2
Ng, Holly
2
Prentice, Catherine
2
Quach, Sara
2
Sekhon, Harjit
2
Thaichon, Paramaporn
2
Thaichon, Park
2
Verma, Pranay
2
Abdelkader, Osama A.
1
Abu Bakar bin Abdul Hamid
1
Adomaviciute-Sakalauske, Karina
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1
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1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Al-dweeri, Rami M. O. O.
1
Algharabat, Raed S.
1
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1
Alireza Roustasekehravani
1
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Amponsah, David K.
1
Arunachalam, S.
1
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1
Chandran, V G R
1
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International journal of Indian culture and business management : IJICBM
1
International journal of electronic marketing and retailing : IJEMR
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
Saved in:
2
Retail shopping behaviour : understanding the role of regulatory focus theory
Das, Gopal
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10011407091
Saved in:
3
Impact of store image on store loyalty and purchase intention : does it vary across gender?
Das, Gopal
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 52-71
Persistent link: https://www.econbiz.de/10010483692
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