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~person:"Agarwal, Sumit"
~person:"Gierl, Heribert"
~person:"Khare, Arpita"
~person:"Spiller, Achim"
~subject:"Altruismus"
~type_genre:"Aufsatz im Buch"
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Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
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