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~person:"Agarwal, Sumit"
~person:"Gierl, Heribert"
~person:"Khare, Arpita"
~person:"Spiller, Achim"
~subject:"Markenimage"
~subject:"Werbewirkung"
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Search: subject_exact:"Konsumentenpsychologie"
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Markenimage
Werbewirkung
Consumer behaviour
248
Konsumentenverhalten
248
India
61
Indien
61
Deutschland
39
Germany
39
Credit card
31
Kreditkarte
31
Advertising effects
25
Theorie
22
Theory
22
USA
18
Private consumption
17
Privater Konsum
17
Beziehungsmarketing
16
Brand image
16
Einzelhandel
16
Relationship marketing
16
Retail trade
16
United States
16
Credit rating
15
Kreditwürdigkeit
15
Advertising
14
Werbung
14
Consumer credit
13
Verbraucherkredit
13
Brand management
12
Experiment
12
Markenführung
12
Bekleidung
11
Clothing
11
Environmental consciousness
11
Bio-Lebensmittel
10
Online retailing
10
Online-Handel
10
Organic food
10
Private Verschuldung
10
Private debt
10
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Article
35
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29
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29
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5
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5
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English
25
German
11
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Agarwal, Sumit
Gierl, Heribert
Khare, Arpita
Spiller, Achim
Phau, Ian
35
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
27
Huber, Frank
26
Pelsmacker, Patrick de
26
Septianto, Felix
26
Usman, Osly
22
Dens, Nathalie
21
Han, Heesup
20
Japutra, Arnold
19
Bang, Nguyen
18
Melewar, T. C.
18
Bauer, Hans H.
17
Guzman, Francisco
17
Pauwels, Koen
17
Sarkar, Abhigyan
17
Torres, Ivonne M.
17
Zúñiga, Miguel Ángel
17
Diehl, Sandra
16
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Eisend, Martin
14
Jang, Soocheong
14
Sarkar, Juhi Gahlot
14
Yoon, Sukki
14
Burmann, Christoph
13
Das, Gopal
13
Hudders, Liselot
13
MacInnis, Deborah J.
13
Muehling, Darrel D.
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Bang Nguyen Viet
12
Choi, Yung Kyun
12
Dahlén, Micael
12
Fetscherin, Marc
12
Ilicic, Jasmina
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
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Marketing : ZFP ; journal of research and management
11
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Der Markt : international journal of marketing
2
International journal of Indian culture and business management
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International advertising and communication : current insights and empirical findings
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of marketing : IJM ; formerly Der Markt
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Psychology & marketing
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Working papers / Federal Reserve Bank of Chicago
1
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ECONIS (ZBW)
36
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1
Human values, sustainability orientation, and intentions : a SDG perspective towards branded organic products in India
Kautish, Pradeep
;
Khare, Arpita
;
Khare, Anshuman
- In:
Nachhaltigkeit und Innovation in internen und externen …
,
(pp. 191-217)
.
2023
Persistent link: https://www.econbiz.de/10014326691
Saved in:
2
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
3
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
7
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
8
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
9
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
10
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
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