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~person:"Agbemabiese, George Cudjoe"
~person:"Ahmad, Fayez"
~person:"Anaya-Sánchez, Rafael"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
~subject:"Text mining"
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Brand equity
Marketingmanagement
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Brand management
8
Markenführung
8
Brand image
6
Markenimage
6
Brand
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Marketing management
3
Brand authenticity
2
Brand love
2
Celebrity endorsement
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Celebrity-Werbung
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Influencer marketing
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Bibliometric analysis
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Brand activism
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Brand conscientiousness
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Brand personality
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Brand regulations
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Branding capabilities
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Business-to-business marketing
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CSR
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Celebrity brand avoidance
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Celebrity brand hate
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Agbemabiese, George Cudjoe
Ahmad, Fayez
Anaya-Sánchez, Rafael
Keller, Kevin Lane
21
Melewar, T. C.
15
Kleinaltenkamp, Michael
11
Laukkanen, Tommi
10
Baumgarth, Carsten
9
O'Cass, Aron
9
Burmann, Christoph
8
Christodoulides, George
8
Di Benedetto, C. Anthony
8
Guzman, Francisco
8
Meffert, Heribert
8
Šerić, Maja
8
Adeola, Ogechi
7
Gil Saura, Irene
7
Kitchen, Philip J.
7
Ko, Eunju
7
Lindgreen, Adam
7
Merrilees, Bill
7
Urde, Mats
7
Aaker, David A.
6
Balmer, John M. T.
6
Barrio-García, Salvador del
6
Bruhn, Manfred
6
Foroudi, Pantea
6
Hinson, Robert
6
Hirvonen, Saku
6
Hofmaier, Richard
6
Kumar, V.
6
Loureiro, Sandra Maria Correia
6
MacInnis, Deborah J.
6
Pitt, Leyland F.
6
Reijonen, Helen
6
Balmer, John M.T.
5
Bang, Nguyen
5
Chan-Olmsted, Sylvia M.
5
Iglesias, Oriol
5
Kim, Kyung Hoon
5
Lim, Weng Marc
5
Ngo, Liem Viet
5
Pepels, Werner
5
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Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
2
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
3
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
4
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
Saved in:
5
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
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