//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Aggarwal, Aanchal"
~subject:"Advertising effects"
~type_genre:"Aufsatz im Buch"
~type_genre:"Marktinformation"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Computerspiel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
1
Computerspiel
1
Innovation
1
Internet marketing
1
Online-Marketing
1
Video game
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Marktinformation
Sammlung
Book section
1
Language
All
English
1
Author
All
Aggarwal, Aanchal
Hernández, Asunción
2
Küster, Inés
2
Terlutter, Ralf
2
Vila, Natalia
2
Abida, Fatma Choura
1
Aggarwal, Vijita Singh
1
Arora, Nupur
1
Batenburg, Anika
1
Becker-Olsen, Karen L.
1
Ben Saad, Sihem
1
Ben Yahia, Ali
1
Beukeboom, Camiel
1
Bigné Alcañiz, J. Enrique
1
Canales, Pedro
1
Castillo, Vicente
1
Cauberghe, Verolien
1
Chapa, Sindy
1
Das, Enny
1
Dens, Nathalie
1
Duiven, Rolien
1
Gödecke, Janin
1
Hera, Teresa de la
1
Hernandez, Monica D.
1
Herrewijn, Laura
1
Kazakova, Snezhanka
1
Khurana, Shefali
1
Kuhn, Kerri-Ann L.
1
Lee, Mira
1
Mau, Gunnar
1
Minor, Michael
1
Mutter, Tobias
1
Norberg, Patricia A.
1
Oates, Caroline
1
Pelsmacker, Patrick de
1
Poels, Karolien
1
Pope, Nigel K. Ll.
1
Rajain, Pallavi
1
Rathee, Rupa
1
Reich, Claudia
1
more ...
less ...
Published in...
All
Application of gaming in new media marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->