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~person:"Aghadadashli, Hamid"
~person:"Vernette, Eric"
~subject:"Werbewirtschaft"
~type_genre:"Sammelwerk"
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Werbewirtschaft
Advertising planning
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Werbeplanung
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Advertising
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Advertising effects
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Advertising industry
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Collective bargaining
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France
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Frankreich
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Industrial organization
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Industrieökonomik
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Nash equilibrium
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Nash-Gleichgewicht
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Preismanagement
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Pricing strategy
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Psychology of advertising
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Tarifverhandlungen
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Theorie
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Theory
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Welfare analysis
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Werbepsychologie
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Werbewirkung
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Sammelwerk
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French
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Aghadadashli, Hamid
Vernette, Eric
Ambler, Tim
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Baetzgen, Andreas
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Caumont, Daniel
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Tellis, Gerard J.
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ECONIS (ZBW)
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La publicité : théories, acteurs et méthodes
Vernette, Eric
(
ed.
);
Caumont, Daniel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013287051
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