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~person:"Aghakhani, Hamed"
~person:"Elsharnouby, Tamer H."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Aghakhani, Hamed
Elsharnouby, Tamer H.
Burton, Scot
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International journal of business and emerging markets : IJBEM
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed
;
Main, Kelley J.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
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2
Deception in advertising revisited : antecedents and differences in perception across consumer groups
Fathy, Doaa
;
Elsharnouby, Tamer H.
;
Aish, Ehab Abou
- In:
International journal of business and emerging markets …
8
(
2016
)
4
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011644861
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