Agnoli, Lara; Begalli, Diego; Capitello, Roberta - In: International Journal of Wine Business Research 23 (2011) 2, pp. 176-192
Purpose – This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine …/methodology/approach – The study applied the multinomial logit model involving a sample of Generation Y alcohol consumers in a city in Northern … situations: at bars or pubs, at discos, at home and at restaurants or pizzerias. Findings – Generation Y is aware of the …