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~person:"Agrawal, Durgesh Kumar"
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Consumer behaviour
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Generation Y
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Agrawal, Durgesh Kumar
Charters, Steve
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Esmaeilpour, Fariba
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Alexander, Elitsa
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Bilgihan, Anil
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Hassan, Md Mahmudul
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Manimekalai Jambulingam
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International journal of retail and distribution management
1
Journal of fashion marketing and management
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ECONIS (ZBW)
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Increasing digital dissemination and online apparel shopping behaviour of
Generation
Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
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2
Determining behavioural differences of Y and Z generational cohorts in online shopping
Agrawal, Durgesh Kumar
- In:
International journal of retail and distribution management
50
(
2022
)
7
,
pp. 880-895
Persistent link: https://www.econbiz.de/10013398135
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