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~person:"Agrawal, Nidhi"
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Agrawal, Nidhi
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
25
Wilbur, Kenneth C.
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Terlutter, Ralf
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Romaniuk, Jenni
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Varan, Duane
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International journal of advertising : the review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
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ECONIS (ZBW)
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The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
2
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
3
Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement
Han, Dahee
;
Duhachek, Adam
;
Agrawal, Nidhi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 429-447
Persistent link: https://www.econbiz.de/10011584249
Saved in:
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